Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

What Is Alternative, Compartmental, Unconventional, Traditional Medicine?

The third millennium begins with a new scenario in the Health sector. In our country, non-conventional medicine is now part of services that local hospitals give.

Professional associations are preparing a series of evaluation criteria for medical experts in natural medicine.

University has begun to turn its attention to this phenomenon, to understand, analyze it and drive it.

The use of unconventional medicine is specifically used for treatment of chronic and degenerative diseases and cancer patients are a significant part of those who come precisely to these treatments.

I hope, with this article, fruit of long research in these fields, first to help the patient and his family understand more clearly, to choose and encourage reflection and communication between doctor and patient, when the latter decides to undergo an integrated treatment. It can also be useful to fully exploit the benefits of complementary medicine, and the time avoid the same risks especially those still without scientific validation.

This information is useful also to your relative or anyone you know, that is facing the disease. Sharing good and positive information is always powerful. Other people may say that knowledge is power, so encourage yourself and those around you. A kind and positive word supported also by the scientific community can always help and give hope.

What is alternative medicine? Complementary? Unconventional? Traditional?

For clarity purposes I will do my best to give the simplest explanations:

Alternative medicine : is a term used mainly in the past, and to show how certain practices based on principles different from those of scientific medicine.

complementary medicine : The term basically means therapies associated with other measures deemed important, such as chemotherapy or surgery. It makes sense to use it such as oncology, where, such as herbals or 'acupuncture may rationally combine chemotherapy, radiation, etc …

unconventional medicine : A term used primarily in politics health care to define all those disciplines that are still waiting for a definitive legal regulation. In this category of Orders doctors include acupuncture, homeopathy, herbal medicine, the 'anthrophosphy,' Ayurveda, the 'homotoxicology, traditional Chinese medicine,' osteopathy and chiropractic.

Traditional medicine : This terminology used instead by the World Health Organization to define the set of knowledge and practices based on popular beliefs and experiences relating to different cultures, regardless of the explanatory scientific.

natural medicine : is a popular term used that reflects the public and in particular patients with various disciplines of medicine

integrated medicine : This term indicates what should be the goal of every doctor: different forms and tools therapy integrated to improve the patient's quality of life as well as prognosis.

10 Signs That He Likes You

You met this great guy and you've been dating each other for some time. Not in an exclusive relationship, but you have been spending time together. Phone calls that rented for more than an hour, flirty smiles are replaced.

You feel good about him.

Now is the million dollar question that you want to find out.

Does he like you? Is he into you, or not?

How to know the answer? What are the tell-tale signs that he is into you?

Well, besides using your woman's intuition which is not something I can describe here nor teach, I'll do my best to "simplify" this complicated thing call "love".

10 Signs That He Likes You

1. Watching the same movie twice

He's seen the movie. Although he was not very impressed with it, but because you have not caught it he suddenly changed his tune and he really would like to watch it a second time.

And so by the way, if you have not seen it too, why not let's go catch it together, he asked.

You know his intention is then not on the movie, but the company really.

So girls, do not expose his true intentions. It's enough to know the underlying truth, be appreciative ok?

2. His car is playing songs that just sound too, familiar?

Because those are your favorites! You have merely casually mentioned to him once, and the next time he drives you, you're in for a musical beast.

Is he always so attentive to everyone's needs and preferences? Well, you observe how he interacts with others and you tell me.

3. He asks that question!

Well, he will try to be as casual and nonchalant about it as possible. But no matter how cool he acts, deep down inside he is burning and dying to know the answer to this question:

"So, are you single?"

If your answer is yes, then this will be the next one:

"No way. How can someone like you be single?

Now watch his body language closely. If you notice he is feeling tensed up by now, and completely relieved when your answer is "No" then you get the message.

4. He requests for a follow-up date even before the date is over

Now if he is not interested in you, why would a man be so anxious to "book" your time for another date with him even when the date is only half-way through?

Without you look like Jessica Alba, or you can give him a million-dollar job like Donald Trump. If you are not either one of the two or belong to either one of the category, then this can be a clue to his heart …

5. Your name is not foreign to his friends

If you do get a chance to meet up with his friends, which you know you can create such opportunities, you'll get some nice juicy bits from them.

But this may not be very fool-proof, neither are all of these signs, but if his friends raise their eyesbrows or grin sheepishly when he introduces you to them, then that means word has been around within that gang on someone in particular, which could very well be you.

6. He can not remove his eyes from you

Ok, we know that's not the kind of stare-through-your-clothes type, but rather a slightly more loving kind of gaze that speaks of admiration and liking.

If the eyes could speak, they may just pop this question on behalf of their owner "You are the most beautiful lady I've ever seen. Would you like to be more than friends?"

The best test? When a bombshell or super gorgeous babe sashays past, you need to alert him before he notices her. (Of course, this is really carrying it a little far ha ha …. what does it take to stop a man's roving eyes? I can not find the answer yet)

7. He prompts you

Every now and then, he will find a chance to ask you what type of guy you are attracted to and are looking for in a partner.

Without he's doing what I'm doing (which puts me in a really privileged position to ask ha ha), what business is it for him to know what kind of man you like if not for the fact that he is secretly ploting his way to become the most feasible candidate?

Do not be surprised if he starts putting him down or discrediting himself by saying things about him that do not fit into the list you described. He is testing waters to see what your reaction would be, which will give him some clues on how you feel for him.

For example you listed "having a good sense of humor and making you laugh" as one of the exercises which you will be attracted to, and he says "Oh, I'm a boring guy actually. jokes or make girls laugh. I must be boring you then "be careful of what you reply him.

If you say "Ya, I do not think you are the type of humorous person either" versus "Oh is that so? But I never find you boring at all. he will either be secretly weeping in sorrow or jumping in joy.

By saying things like that, he is kind of "forcing" you to give a response, and either way you will be giving away clues on how you feel. So girls, if you fancy this guy too, you know what kind of answer you should give, right?

8. He is doing you favors

Yes, he does not mind ferrying you around if he has a car. He will also volunteer to accompany you all the way to an out-of-the-way place to satisfy a sudden craving you have for a food delicacy that is sold there.

He wiil help you with your school work, express his interest in lending you a hand for errands you need to run, buy some things for your family etc.

If a man is not interested in developing something further than friendship with you, unless he is too bored with his life or he's Mr Super Ultra Nice, then I wonder what can be that wherever you need his help.

9. He's very anxious about celebrating special occasions.

Like Valentine's Day (if he asks you out on that day, I would really suspect his intention, would not you?) And your birthday.

He would long to celebrate this special day with you, and preferably alone.

10. He buys you gifts

Sending gifts on no occasion occasion and for no reason is the easiest way for a man to declare his interest in a girl without verbalizing it. By giving you something, he is testing to see how you react. Usually he will do this when he still is not sure of how you feel towards him, so at least he will not feel rejected if you reject his gift.

At the same time, he is hiring to make you happy with that gift. And if you are happy, he will be too!

Summarizing the above, they may not be 100% fool-proof scientifically demonstrated to show he's into you. They came from pure experience and observation. I purposely did not include things like body language where he will check how he look before meeting you, pointing his leg and facing his body towards you etc because I just want to make this as non-scientific as possible.

So ladies, hope this gives you some clues to how this man who is appearing in front of you pretty often clearly notices about you. Does he have only platonic friendship in mind, or something more?

Buying Shoes Online – Help and Advice For When Purchasing Shoes Online

A few years ago, if you were looking to purchase a new pair of shoes, you went off to a department or shoe store; Looked around, tried a few pairs on and took your purchase home that day. These days, more and more people are deciding not to go into town, and buying their shoes online. Now, I believe this is partly because we've become more busy, but mostly because we now have access to brands, designers, styles and sizes that are not available to purchase in our local shoe stores. If you feel the need for a women's size 14, extra-narrow (or wide), red pump with a 3 inch high heel, chances are, you'll find it at one of many online shoe stores.

However, not all online shoe stores are the same. So i have put together some advice, and things to look out for when buying shoes online.

1) Post and packaging Charges: The Added Cost when Buying Shoes Online.

Always find out what the P & P charges are before spending lots of time adding items to cart or shopping bag. You may think you're getting a bargain on all those shoes, but if P & P cost is too high, you may end up paying more than anticipated. Especially when ordering from a country other than the one you live in. Lots of online shoe shops offer free P & P, which is great! But do some price comparisons before you purchase. Sometimes, you'll get a better deal at an online shoe shop that charges a reasonable price for P & P, and still save EKK.

2) Returns / Exchanges – Know the Policies in Advance.

Another major factor in buying shoes online, is being able to return or exchange them if there's something wrong with them, they do not fit, or just are not the way you thought they would be. Most online shoe stores will have a returns policy, but DO NOT take it for granted. Make sure before putting in those card details, that you'll be able to return the unused shoes for any reason.

Ok, if you're taking a chance on a heavily discounted pair of shoes, then you may decide to buy without a return policy. But you still need to know what your rights for that sale are before buying.

Also, find out in advance if you'll have to pay the return postal fees, if you do decide to send the shoes back.

3) Want your Shoes quick? Check delivery Times. If its an absolute must that you have a certain pair of shoes by "xx" date, I strictly advise buying them in person at an actual shoe shop. Or ordering them well in advance, and that there are other options available if your shoes do not arrive in time.

I AM NOT saying that online shoes do not post out in a timely fashion! In fact, I have purchased many pairs of shoes online, and they have all arrived in record time, but why take any chances?

Again, find out the delivery policy of the online shoe shop you're buying from, and make sure the shoes are buying are actually in stock! If they are backordered, this could add weeks till you get them.

~ Summery ~ As long as you buy from reputable online shoe stores and pay extra attention to the info above, buying online is an excellent way to save time and money; and to give yourself the biggest choice when buying shoes online.